Designing your Campaign Folder

An important element when designing the successful Project, Endowment or Capital Campaign (typically in the $1M to $300M range), is the branded FOLDERING SYSTEM. The Clemons-Associates team has used this tool with the last 35+ clients to engage and educate prospective donors and improve YES rate in procuring campaign gifts.

Typically, the FOLDERING SYSTEM is a tiered collateral piece and ‘nestles’ the branded PLEDGE CARD sequentially behind campaign elements like the VISION, STORY, VALUES, CASE FOR SUPPORT, VISUAL RENDERINGS, NAMING OPPS, THE TEAM and LETTER from the CHAIRMAN.

DESIGN CONSIDERATIONS:

Your organization logo
Your campaign logo
Story/Background
Trends/Outcomes/Statistics
Case for Support
Visual Renderings (final outputs of the campaign pending $ raised)
Leaders
Letter from a Leader (e.g., Chairperson, President, Lead Donor, Influencer...)
Timeline
Pledge Card

USES / APPLICATIONS

Show and Tell piece to help donor understand history/background of organization
Show and Tell piece to assist in presenting case for support (campaign)
Show and Tell piece to illuminate final renderings of facilities, new spaces
Show and Tell piece to convey local leadership: Board of Directors, Campaign Committee Members, Advocates, Top Donors
Show and Tell piece to communicate project timeline
Show and Tell piece to include branded PLEDGE CARD
Leave Behind piece (donor can take home and consider size, timing of gift)

IMPERATIVES:

Your organization's mission, vision, values
Your organization's EIN #
Your physical address, phone number, e-mail
Titles of Contacts (e.g., President, Exec Director, CDO...)
Ways to Give (e.g., Cash, Pledged Gift over three-year period, bequest, GIK...)
Easy Navigation (think of tiered inserts as tabs on a website...)
BIG visuals (think eye candy to inspire prospective donor)
Colorful, professionally printed on quality card stock
Die-cut slots to insert business cards (optional)

BIG, BEAUTIFUL & BOLD:

Use this great tool to tell your story in a BIG way
Use this great tool to share how BEAUTIFULLY your organization is changing lives
Use this great tool to share the BOLDNESS of your organizational vision
Use this great tool to convey BIG statistical changes based on your KPIs
Use this great tool to highlight BEAUTIFUL volunteers, docents, staff members...
Use this great tool to convey the BOLDNESS and courage of your patrons
Use this great tool to tell share how BIG your new facility will be to serve key constituents, community
Use this great tool to highlight BEAUTIFUL key/featured donors
Use this great tool to feature BOLD corporate sponsors

Bottom line: This FOLDERING SYSTEM helps your staff, Board, committee members and volunteers leverage a physical ‘in-hand’ SHOW AND TELL element to help communicate the state-of-the-union, the organizational need, the campaign and the ‘Ask'.

Craig Clemons with Friend, Philanthropist and President/Founder/Board Chairman of Express Employment Professionals, Bob Funk, Sr.

Seeking expert assistance from seasoned professionals?

Contact Craig Clemons at craig@clemons-associates.com or one of our rock star associates for more details. Clemons & Associates is on standby to help you with brand identity, strategic messaging, campaigns, digital assets and programs/projects.